Invicta Watches - Luxury Collection Of Swiss Watches

Invicta means 'invincible' in Latin and the luxury collection of watches founded by Ralph Picard in La-Chaux- de- Fonds, Switzerland seems to be surely living up to its name. What sets this aristocratic collection apart from its contemporaries is its price, which is affordable and perhaps the best in this rage of watches with the varied functionalities offered. You can trust this veteran watch manufacturing company that started business as early as in 1837 with manual and automatic winding timepieces. From then on the Invicta Watch Group took the correct route to success, i.e., loads of fruitful hard work to reach where they are today-the summit of success!

Invicta watches are a connoisseur's delight. The rare designs and the distinctive construction seem to be their signature. But as many good companies of its times, Invicta had to suffer a set back in the 1970' owing to the quartz intrusion. But Picard's descendants were not the ones to be daunted by temporary setbacks. They came back in 1991 with a fresh determination and started working on their great mission. By that time there were quite a number of people who were recovering from the temporarily mesmerizing onslaught of the quartz species of watches. They recognized the strengths of the good old Swiss watches in comparison to their quartz counterparts.

The new generation Invicta entrepreneurs recognized the opportunity and started manufacturing classy products for their patrons. The magic Invicta worked again and it got tremendous positive response from its loyalists. As a result the company grew in leaps and bounds and started posing a threat to its counterparts. Since then the company did not have to look back again. It progressed into making designer Swiss Watches. In 2000 it came up with a masterpiece- the gorgeous Lupah Swiss Chronograph collection of watches that captivated one and all.

The Lupah became a rage overnight with the highly fashion-conscious as well as with the trendy young crowd. The Lupah has come a long way since then. Today the Lupah collection is a huge one with a plethora of designs for every age group. Inspired by the success of the Lupah, Invicta proceeded further to make some more mind blowing watches of different designs, sizes, and features.

Invicta started manufacturing its own movement calibers, the Technica Swiss Ebauche. Using high quality materials it started manufacturing some amazing collections using gold layering techniques, and it became an icon of ideal watch-construction of late. The company gained reputation for its world-class technical competence. Today, you can choose from a range of equally enthralling eighteen different collections. The Corduba, Force and Russian Diver are some of the collections that have carved a niche for themselves in the market. The Reserve Collection is for that stratum of watch lovers who will settle for nothing less than the best.

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